WHO says Director-General Tedros Adhanom Ghebreyesus met South Korean music group ENHYPEN in Seoul on October 22 to discuss their cooperation on promoting blood donation.
According to its October 23 release, the collaboration began on World Blood Donor Day, June 14. The campaign uses social media to encourage voluntary, unpaid blood donation.
WHO also reported blood-donation pledges associated with the campaign. A pledge should not be counted as a completed donation.